Gay was not always a word related to homosexuals. Right up to the 60´s the term gay was originally used, and until well into the mid-20th century, primarily to refer to feelings of being “carefree”, “happy”, or “bright and showy”. The term later began to be used in reference to homosexuality, in particular, from the early 20th century, a usage that may have dated prior to the 19th century. In modern English, gay has come to be used as an adjective, and occasionally as a noun, that refers to the people, practices, and culture associated with homosexuality. Hence, this publicity is focusing upon the pre homosexual connotation and is offering a carefree – happy Havana to visitors.