Burlington Coat Factory Boycott News

Che may no longer walk the earth but his image continues to be both admire, and hated.

Burlington Coat Factory promotes t-shirts of communist murderer Che Guevara

Burlington Coat Factory has become “Burlington Che Factory.” The company ran television ads promoting sales of its Che Guevara t-shirts in August.

Despite complaints was still selling the shirts in its stores nationwide in November. Freestar Media plans to expose this outrage with a video press release to national television news organizations in conjunction with a boycott and protest. Follow the link at the bottom of this page to view Burlington’s television ad.

PROTEST Saturday Dec. 4, 2004 at noon at Burlington Coat Factory stores
MIAMI (HIALEAH): 590 WEST 49th St, FL 33012
NEW YORK: 707 6th Avenue, NY, NY 10010
LOS ANGELES: 22835 Victory Blvd., WEST HILLS, CA 91307 afterword we will protest La La Ling, 1810 North Vermont Avenue, L.A. 90027 (La La Ling is not connected to BCF)
SAN FRANCISCO: 899 Howard St., San Francisco, CA 94103
WASHINGTON D.C.: 3524 South Jefferson Street
Baileys Crossroads, VA 22041
Why the Boycott and Protest?

1. Burlington Coat Factory ran TV ads promoting its Che Guevara t-shirt
2. Burlington Coat Factory sells Che Guevara t-shirts in their stores

Who was Che Guevara?

Che was a Marxist solider who aided the Cuban revolution. He advocated the philosophy of communism which is responsible for over 100 million murders and he personally supervised the executions of scores of people himself. One of Che’s famous quotes was “Hatred is an element of struggle; relentless hatred of the enemy that impels us over and beyond the natural limitations of man and transforms us into effective, violent, selective, and cold killing machines. Our soldiers must be thus; a people without hatred cannot vanquish a brutal enemy.”

Learn more about Che below under “Educate Yourself”.

Four things you can do:

1. Tell all your friends by e-mail the reason why you won’t shop at Burlington Coat Factory.

2. Contact Cuban-American groups and other groups that oppose communism (objectivists, libertarians, republicans, etc.) and ask them to picket the stores on Saturday December 4, 2004 at 12 noon.

3. Contact Burlington Coat Factory and demand BCF fire their advertising agency, Scheer Advertising, and every BCF employee that was aware of, and approved the advertisement or the decision to sell Che shirts in the stores.

4. Sponsor a video press release. As a video production company we can videotape and edit together a 1 minute video press of this story and beam by satellite to TV newsrooms nationwide at very low cost. However a sponsor is needed to cover costs of: acquiring old footage of Che and Cuban executions, and for a national press release and satellite broadcast to TV newsrooms. This may cost between $1,000 and $2,000.