Nigel Huddleston | OffLicenseNews.co.uk
Pernod Ricard has launched a rum unusually bottled straight from the barrel in the UK market.
Havana Club Cuban Barrel Proof is being targeted at specialist off-trade outlets and style bars and will have an retail price of £35.99 for a bottle of the 45% alcohol by volume rum.
The rum blend, created by Havana Club master distiller José Navarro, is aged for an average of 10 years, before finishing in young oak for a woody aroma.
Vastimil Spelda, marketing director for spirits at Pernod Ricard UK, said: “It is perfect for short, stylish cocktails such as the Old-Fashioned or El Presidente which bring out the smoky flavors of the rum.
“It’s equally as good as a slow sipping rum served neat, or on the rocks.”