Havana Club M�ximo Extra A�ejo to be featured at travel retail stores
Posted: 23 September 2008 08:12 PM   [ Ignore ]
Total Posts:  992
Joined  2005-11-19

By Matt Willey | Moodie Report

Havana Club Mximo Extra Aejo rum will be showcased at TFWA World Exhibition in preparation for its retail debut, brand owner Pernod Ricard has confirmed.

Havana Club Mximo Extra Aejo will be available to travel retail outlets in Europe from November 2008.

Cannes will offer the perfect opportunity to showcase Havana Club Mximo Extra Aejo in this glamorous travel retail environment,” said Pernod Ricard Travel Retail Europe Regional Marketing Manager John Smailes. “We are confident that now is the right time to introduce this ultra-premium reference to this sector.

Reflecting its high end positioning, Havana Club Mximo Extra Aejo is presented in a hand-blown crystal decanter; each individually numbered by master glassmaker Paul Miller.

Each decanter is encased in a wooden case, designed to represent the Cuban humidors that protect Havana cigars. The etched Giraldilla on the crystal stopper represents Havana Clubs strong links with Cuban history.

Handcrafted from rare extra-aged rums by Don Jos Navarro, Havana Clubs premier Maestro Ronero, Havana Club Mximo Extra Aejo is described as the supreme expression of Cuban rum.
Havana Club Mximo Extra Aejo has been available in domestic markets since 2005 in the UK, Spain, Germany, Switzerland, Austria, France, Russia, Greece, Czech Republic, Netherlands, Slovenia, Portugal, Cuba, Mexico, Canada and Chile.

Havana Club Mximo Extra Aejo is presented in a hand-blown crystal decanter.


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Posted: 25 September 2008 12:32 PM   [ Ignore ]   [ # 1 ]
Total Posts:  86
Joined  2007-07-07

i normally buy the 7 yr which sells for 13 CUC down there and about $35.- in the liquor store here in Canada, but i’d periodically see a 12 (?) yr Havana Club selling for 105 CUC - at a price like that, I’d be afraid to drink it