Cuba Advertising Sponsor Placement Packages and Ad Rates for Havana Journal
Posted: 16 September 2007 08:38 AM   [ Ignore ]
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UPDATED Early 2013 - All information below is outdated, please view our latest Havana Journal Network advertisement placement opportunities and advertising rates.

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1. WHY MARKET YOUR BUSINESS AT HAVANAJOURNAL.COM AND ACROSS OUR HAVANA NETWORK OF SITES?

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Cuba Content and Design: HavanaJournal.com is the largest privately funded Cuba information resource in the world. We produce a wide variety of unique content along with extensive commentary on Cuba issues and information that is important to our readers. The site is designed in such a way that our readers can easily find and focus on the Cuba content that is the most interesting to them.

Search Engine Placement: HavanaJournal.com and its sister sites in the Havana Network enjoy dozens of placements in Google for desirable Cuba keywords. For a list of Cuba keywords and Google search results.

Cuba Advertising Opportunities at other Cuba Sites: We did a thorough search for medium to high traffic Cuba related sites and found over 50 worth reviewing for our Cuba Select Ranking review. We created several top ten lists based on different ratings criteria so advertisers can see the placement of HavanaJournal.com in each list. Note that most sites are run by individuals or small enterprises without ad space, universities, non-profit organizations or websites owned, controlled or influenced by the Cuban government. We were only able to find one site with a ad rate page but it is a narrowly focused pro-Embargo anti-Castro political blog.

Credibility: HavanaJournal.com is very well respected in the search engines and by loyal readers. We’ve been publishing content almost daily since March 2003 and have published more than 10,000 pages of news, information, forum posts, photos and other relevant Cuba content. HavanaJournal.com is a world renowned Cuba information resource covering Cuba business, culture, politics, travel and Cuban American issues for individuals and businesses preparing for a post-Castro post-Embargo Cuba.

Traffic: Thanks to our many years of hard work, unique content, incoming links, nearly 4000 members, dozens of high search engine placements etc, we are fortunate to have tens of thousands of unique visitors every month, many of them reading many pages of content that is relevant to their interests. So, we enjoy new visitors and repeat visitors literally every minute of every day.

Unique Visitors per Month for HavanaJournal.com

Double Click(Google) Ad Planner = about 37,000/mo (1233/day)
Sitemeter = about 45,000/mo (1500/day)
Quantcast = about 36,000/mo (1200)

Average Unique Visitors per Month = about 39,000/mo (1300/day)

Page Views per Month for HavanaJournal.com

Double Click(Google) Ad Planner = about 69,000/mo (2300/day)
Sitemeter = about 75,000/mo (2500/day)
Quantcast = about 65,000/mo (2167/day)

Average Page Views per Month = about 69,667/mo (2322/day)

You can view the complete Quantcast traffic stats and Compete traffic stats for HavanaJournal.com.

Website Rankings as of mid November 2010

We ran a comprehensive check on HavanaJournal.com at various traffic tracking websites.

Quantcast Rank: 76,283

Compete Rank: 112,116

Alexa Rank: 158,497 for US sites

October 2010 Total Unique Visitors

Quantcast: 38,807

Compete: 16,646

Google Analytics: 54,887

SiteMeter: 66,480

Notes on Statistics

Different traffic statistic sites count Unique Visitors differently. It is out understanding that Google Analytics and SiteMeter count a Unique Visitor as one visit per IP address per 24 hour period. So, if you visit HavanaJournal.com three times in one day from the same computer, your visits will only show as one Unique Visit.

With regards to Compete, it is our understanding that the count Unique Visits to mean one visit per IP address per MONTH. So, if you visit HavanaJournal.com every day for 30 days, your visit will only count as one Unique Visit.

Quantcast, Compete and Alexa allow you to compare our site to other sites so you can compare “apples to apples” within each traffic statistics sites.

However your visit is counted, we thank you grin

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2. AD PLACEMENT OPPORTUNITIES:

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Your ad will appear in all of the following placements:

1. Right column placement under Cuba Marketplace box - runs site wide across 10,000+ pages.

1A. If you select the banner ad upgrade, you will have one of only four 125x125 graphic placements at the top of the right column.

2. Home page placement below the fold.

3. Placement at top of your choice of one of the following Sections: Business, Culture, Politics, Travel or Cuban Americans.

4. Marketplace page placement.

5. Directory listing in appropriate category with bold link, short text description AND category sponsorship of your choice.

6. Advertorial article will be written and posted describing your business along with welcome mention as a new site sponsor.

7. Placement at top of all Cuba Forum pages.

8. Placement at top of all Cuban Cigars pages.

9. Placement at top of all Search/Search results pages.

10. Placement at top of all Cuba Photo Gallery pages.

11. Placement at top of our Periodic Newsletter/Alerts email sent to nearly 4000 Havana Journal members.

12. Placement at top of our About Us page

13. Placement at top of Fidel Castro Watch page.

14. Placement in two news articles of your choice.

15. Placement in choice of two of our Havana Network sites as listed below.

Cayo Largo Del Sur

Cayo Santa Maria

Cohibas.com—Trademark dispute site

Cuba Chamber of Commerce

Cuba City Hall—Cuban document retrieval service

Cuba Conference

Cuba Legal Services

Cuban Rum

Cuba Radio

Cuba Realty

Habana Vieja

Havana.biz—Cuba consulting and domain names

Havana Club Rum

Havana Vacations

Jardines del Rey

Legal travel to Cuba

Playas del Este

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3. AD CAMPAIGN PRICING AND INFORMATION:

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All of the above ad placements as text link ads: $299 per month.

All of the above ad placements as banner ads: $499 per month.

COST PER THOUSAND / CPM RATES

Unique Visitors CPM

With such a site wide advertising campaign, approximately 1350 unique visitors per day will see one or more of your ads.

As seen above, we enjoy about 39,000 unique visitors per month. $299 divided by 39 = about $7.67 CPM,  $599 divided by 39 = about $15 CPM)

Page Views CPM

With such a site wide advertising campaign, approximately 1350 unique visitors per day will see one or more of your ads.

As seen above, our visitors view over 69,000 pages each month. $299 divided by 69 = about $4 CPM,  $599 divided by 69 = about $8.50 CPM)

Average CPM ad impressions for a News site is just over $10 CPM. HavanaJournal.com enjoys a niche audience with specialty interests regarding Cuba so we think our ad rates a

[ Edited: 24 February 2013 04:14 PM by publisher ]
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Posted: 22 November 2010 10:42 PM   [ Ignore ]   [ # 1 ]
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Total Posts:  992
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UPDATED Early 2013 - All information below is outdated, please view our latest Havana Journal Network advertisement placement opportunities and advertising rates.

PLACEMENT AND PAYMENT DETAILS

Ads will be placed within one business day after text and/or graphics are received. We require payment three business days before the ad campaign begins and renews via Paypal, check or bank wire. Payment details and invoice to be furnished upon request.

Minimum campaign run is three months, paid monthly in advance. Discount of 10% if paid in full in advance.

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4. ADVERTISING ALTERNATIVES

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CUSTOMIZE YOUR CAMPAIGN

INTRODUCTORY CAMPAIGN: Ask about a smaller text ad link only campaign with limited placement for less than $299 per month.

COMBO CAMPAIGN: Ask about running a combination of text and banner ads with custom placements per month.

PREMIUM EXPOSURE: Ask about replacing Google AdSense ad blocks with your graphics for the most exposure (leaderboard at top of site, ad block in articles, right column ad and in Forum leaderboard). Also, we can put your links or graphics on more Havana Network sites (see #3 above for list of developed websites).

DOUBLECLICK AD PLANNER

For advertising agencies and advertisers who prefer to advertise directly through Google’s advertising network, we offer several ad placement opportunities via DoubleClick.

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5. ABOUT US

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You can read more About Us.

Thank you for your interest to let us help you market your business which in turn supports our unique Cuba information resource.

Rob Sequin

Publisher

508 744 6790

.(JavaScript must be enabled to view this email address)

Havana Journal Inc (a Massachusetts corporation)

[ Edited: 24 February 2013 04:14 PM by publisher ]
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