UPDATED September 1, 2010
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WHY ADVERTISE AT HAVANAJOURNAL.COM?
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Content and Design: HavanaJournal.com is the largest privately funding Cuba related website in the entire world and it is very reader, writer and advertiser friendly. We produce a wide variety of fresh and unique content along with extensive commentary on Cuba issues and information that is important to our readers. The site is designed in such a way that our readers can easily find and focus on the Cuba content that is the most interesting to them.
Limited Advertising Opportunities at other Cuba Sites: We did a thorough search for medium to high traffic Cuba related sites and found over 50 worth reviewing for our Cuba Select Ranking review. We created several top ten lists based on different ratings criteria so advertisers can see the placement of HavanaJournal.com in each list. Note that most sites are run by individuals or small enterprises without ad space, universities, non-profit organizations or websites owned, controlled or influenced by the Cuban government. We were only able to find one site with a ad rate page but it is a narrowly focused pro-Embargo anti-Castro political blog.
Credibility: HavanaJournal.com is very well respected in the search engines and by loyal readers. We’ve been publishing content almost daily since March 2003 and have published more than 10,000 pages of news, information, forum posts, photos and other relevant Cuba content. HavanaJournal.com is a world renowned Cuba information resource covering Cuba business, culture, politics, travel and Cuban American issues for individuals and businesses preparing for a post-Castro post-Embargo Cuba.
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AD PLACEMENT OPPORTUNITIES:
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Your ad will appear in all of the following placements:
1. Right column (most of site)
2. Home page
3. Section placement (Business, Culture, Politics, Travel or Cuban Americans)
4. Marketplace
5. Directory listing
6. News article
7. Cuba Forum
8. Cuban cigars pages
9. Search/Search results page
10. Photo Gallery pages
11. Choice of two other Havana Network sites
In more detail…
1. Right column placement under Cuba Marketplace box - runs site wide across 10,000+ pages.
2. Home page placement below the fold.
3. Placement at top of your choice of one of the following Sections: Business, Culture, Politics, Travel or Cuban Americans.
4. Marketplace page placement.
5. Directory listing in appropriate category with bold link, short text description AND category sponsorship of your choice.
6. News article will be posted describing your business along with welcome message from Havana Journal as a new site sponsor.
7. Placement at top of all Cuba Forum pages.
8. Placement at top of all Cuban Cigars pages.
9. Placement at top of all Search/Search results pages.
10. Placement at top of all Cuba Photo Gallery pages.
11. Placement in choice of two Havana Network sites.
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HAVANAJOURNAL.COM TRAFFIC STATISTICS:
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Unique Visitors
Double Click(Google) Ad Planner stats show unique visitors per month at 37,000 (1233/day) while Sitemeter stats show about 45,000 unique visitors per month (1500/day).
Page Views
Double Click(Google) Ad Planner stats show page views per month 69,000 (2300/day) while site meter stats show about 75,000 per month (2500/day)
You can view the complete Quantcast traffic stats for HavanaJournal.com.
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AD CAMPAIGN PRICING AND INFORMATION:
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All of the above ad placements as text link ads: $299 per month.
All of the above ad placements as banner ads: $599 per month.
COST PER THOUSAND IMPRESSIONS
Unique Visitors CPM
With such a site wide advertising campaign, approximately 1350 unique visitors per day will see one or more of your ads.
About 1350 UV/day x 30 days = 40,000 people per month. $299 divided by 40 = about $7.50 CPM, $599 divided by 40 = about $15 CPM)
Page Views CPM
With such a site wide advertising campaign, approximately 1350 unique visitors per day will see one or more of your ads.
About 2400 UV/day x 30 days = 70,000 people per month. $299 divided by 70 = about $4 CPM, $599 divided by 70 = about $8.50 CPM)
Average CPM ad impressions for a News site is just over $10 CPM. HavanaJournal.com enjoys a niche audience with specialty interests regarding Cuba so we think our ad rates are extremely competitive especially compared to the alternatives.
CUSTOMIZE YOUR CAMPAIGN
LESS EXPOSURE: Ask about a smaller text ad link only campaign for less than $299 per month.
COMBO: Ask about running a combination of text and banner ads for about $450 per month.
MOST EXPOSURE: Ask about replacing Google AdSense ad blocks for the most exposure (leaderboard at top of site, article block, right column and in Forum).
PLACEMENT AND PAYMENT DETAILS
Ads will be placed within one business day after text and/or graphics are received. We require payment three business days before the ad campaign begins and renews via Paypal, check or bank wire. Payment details and invoice to be furnished upon request.
Thank you for your support.
Rob Sequin
Publisher
508 744 6790
Havana Journal Inc (a Massachusetts corporation)
