Text scanned from 1938 Space Buyers’ Guide of Cuba listing print media in circulation at the time.
“Diario de la Marina” of Havana is now in its one hundred and sixth year of being Cuba’s first newspaper.
Its domestic news coverage is complete, its foreign news is supplied by the Associated Press, Havas and direct wire from the New York “Herald Tribune”; its editorials are known throughout the Spanish speaking world; features include a daily rotogravure section, daily and Sunday comic sections, Editors Press and King Syndicate features.
“Diario de la Marina” is bought each day by 65% of Cuban families with incomes of $5,000 and over. Of Cuban families with incomes between $2,500 and $5,000, 41.5% buy “Diario de la Marina”.
The circulation of “Diario de la Marina” is larger than that of any other newspaper sold on the Island, being 45,000 daily and 50,000 on Sunday. More than 70% of this circulation is by paid for in advance subscriptions.
“Diario de la Marina” consistently carries more column inches of advertising and has a higher advertising revenue than any other Cuban newspaper. “Diario de la Marina” is more than a daily newspaper ; it is the National Daily of Cuba.
DIARIO DE LA MARINA
is represented abroad by
JOSHUA B. POWERS, INC.
220 East 42nd Street
LONDON PARIS BERLIN BUENOS AIRES
RIO DE JANEIRO