The fashion house La Maison, owned by the Cuban corporation Cimex S.A., has implemented new projects to attract both domestic and foreign customers.
Inaugurated 23 years ago, La Maison has presented the so-called Star Circuit, which promotes participation of prominent personalities of Cuban culture, arts and sports in the establishment’s programs.
With that goal, La Maison will host concerts by new and renowned musical groups, in addition to acknowledging the life and work of prominent Cuban figures.
That strategy will be complemented by La Casona, an establishment attached to La Maison, which will have a club specialized in video clips.
La Maison will also host fashion shows to present the latest creations by Cuba’s best designers.
Executives from La Maison pointed out that they are renovating the corps of models and will open a school to train professional models.