Text scanned from 1938 Space Buyers’ Guide of Cuba listing print media in circulation at the time.
“When in Rome, do as the Romans do” particularly applies to advertising in Cuba. Too many advertisers make the mistake of supposing that a campaign which brought results in the Argentine or India will be successful in Cuba. Every year thousands of advertising dollars are wasted in trying to force ideas on the Cuban people that are contrary to their psychology and national habits.
For two years the Massaguer Studios have been preparing advertising that has been successful in getting the advertiser’s message across to the Cuban people. It has been successful because it has been in tune with their ideas and customs. If you have anything to sell in Cuba consult us first about the best way to present it. We take full charge of preparing newspaper and magazine advertising, folders, catalogues, car-cards, bill-boards, posters, etc.
Among those who have utilized our services during 1937 and 1938 are: Chrysler and Plymouth; General Electric; Lincoln and Ford; Zonite; Tropical Brewery; Bacardi; Orange Crush; D’Orsay, Revillon and Dana Perfumes; Riverside Military Academy; Bresnau College; Frigidaire; Cunard White Star Line and others.
Commercial Art for Cuba
Western Union Bldg.
Obispo 69 Havana