Havana Cuba Business Travel Culture and Politics

Havana Cuba News

Cuban American News

Posted March 02, 2006 by publisher in Cuban American Culture

Email this article | Print this article | Search Havana Journal        

Dominican Today

The Spanish Broadcasting System, one of the biggest radio networks in that language in the United States, is reaching further into the growing Hispanic market with a new Latino television channel in South Florida.

Mega TV will begin broadcasting on Wednesday on Channel 22 in Miami in what will be the first foray by the radio network into the realm of visual media.

“We’re investing in the highest quality production and with a vision geared toward expansion. We believe that our success here will open doors to other markets in the United States and we expect to grow over the next five years,” SBS executive vice president Cynthia Hudson-Fernandez told the press.

“Innovative and daring” programming will be the formula with which the new channel will try to make its mark among young South Florida Hispanics, she said.

“Miami is the headquarters of Spanish Broadcasting Systems and it’s also the Latino Hollywood and so we think there’s a great opportunity for another channel directed toward Hispanics and ...

the youngest (viewers),” said Hudson-Fernandez, whose wide experience in television production includes stints at both Univision and Telemundo, with which the new channel will compete.

In South Florida, this segment of the television market - young people - is mostly Hispanic and generates more than $140 million in revenues each year, according to the firm’s calculations.

“SBS is the Hispanic firm that controls the most popular radio stations in the United States and produces thousands of hours of radio and Internet content each year, and Mega TV is part of a long-term plan to expand our production of content for Hispanics in a logical and effective manner,” she said.

SBS, founded in 1983 by Cuban-American Raul Alarcon Sr., is the largest Spanish-language radio station in the United States with 20 stations in seven of the country’s most important Hispanic markets, including Los Angeles, New York, Miami, Chicago and San Francisco, as well as Puerto Rico, according to its top officials.

Hudson-Fernandez expressed confidence that the format of the channel, which initially will transmit its programming between 4 p.m. and midnight, will capture a hefty share of South Florida’s Hispanic viewership.

“Mega TV is audacious and different. We’re putting special emphasis on the quality and visual aesthetics that (viewers) seek at Anglo channels because they don’t (find them) on Latino channels,” she said.

“We understand what the likes of our target audience are and also where the deficiencies of our competition are in the television forum,” Hudson-Fernandez added.

At first, Mega TV will broadcast televised versions of its “El Vacilon” (The Joker) radio show, hosted by Enrique Santos and Joe Ferrero, as well as its show “Zona Cero” (The Zero Zone), with Omar Moynelo and Javier Ceriani.

“Obviously, our strength is music, entertainment, jokes and our stars, and we’re creating interactive and kids’ concepts, programs that give people the chance to participate, as well as reality and variety programs,” SBS’s creative director said.

“We’re also taking our most popular radio programs to the small screen with comedy formats and talk shows,” she added.

  1. Follow up post #1 added on June 16, 2006 by Belkys Roman

    Necesito encontrar como ir a Puerta astral Mega TV necesito el Web page

  2. Follow up post #2 added on June 28, 2006 by charles

    porque razon nosotros tenemos que hacer talco a los cubanos como nosotros cuando no hablamos de los comunistas cubanos que estan aquy como los que tienen sus programas de radio y no los criticamos y dire que con respecto a lexis valdes es tremendo humorista y no creo que sea comunista ademas les imformo que en cuba si hay dvd y la pelicula que se exiban en cuba con lo que se pasa en cuba lo veo bien y dire que me pueden tildar de lo que quieran pero les dire que talve sea mas anticastrista que cualquiera que se lo da de eso

  3. Follow up post #3 added on June 28, 2006 by charles

    esta el promama bueno pero parece mentira que quieran hacer de los hermanos nuestro talco y no preucuparnos por cosas mas importante me parece que castel debe tener otra vista de lo que somos nosotros los cubanos pero cuando estaba en el 41 no era asi que paso castel te cambio el cambio de canal o no tienes nada que hacer mira hay mucho que hacer como vera los comunistas radiales que dicen abiertamente que son comunistas y no te veo criticandolos que pasa esa gente si tienen poder castel y no puedes criticarlos es por eso que nosotros los cubanos en ves de decearle lo mejor a nuestros hermanos que echan palante consu trabajo lo queremos fastidiar con criticas mal intencionadas castel tu tambien as ido a cuba con el pretesto de hacer filmaciones escondidas segun tu por favor has mejor lo que sabes hacer no lo eches a perder

  4. Follow up post #4 added on July 11, 2006 by Andres Fernandez

    Hello, I am interested in a part-time/full time job in your company as a camera operator or a tech in your camera department, below is my resume.
    Thank you for your time.

                  Andres Fernandez
                  9340 Collins Ave. #5
                  Surfside, Fl 33154
                  .(JavaScript must be enabled to view this email address)

    2001-2005Ai Miami International University of Art & Design.
    Bachelor of Fine Arts in Film


    2005 –2006MTV- 8th & Ocean
    Assistant Camera /Tech-Coordinator

    2006Clubland - Documentary.
    Camera Operator

    2005-2006Southern Audio Visual
    Camera-Operator / Video Tech Support

    2005VH1 Pilot- Thug My Guy.

    2005MTV VMA’s – Remote Shoots.
    Assistant to Stage Supervisor

    2005“The Fun Lovin Criminals” Music Video
    Assistant Director

    2005MTV VMA’s – Remote Shoots.
    Assistant to Stage Supervisor

    2005T.L.C Miami Ink. Season 1
    Assistant Camera/Tech-support

    2005Internship at Wpbt channel 2
    Stage Manag. , Studio Camera-Operator, Lighting, Teleprompt.

    All Around Production., Cam Op, A/C , Lighting,  Grip, Editing, Production Assistant, Bi-lingual fluent in Spanish.
    Computer skills using MAC/PC software such as Final Cut Pro, After Effect , etc.

  5. Follow up post #5 added on October 03, 2006 by Carmen Figueroa

    In what channel of Direct TV Mega TV is available?

    Port Saint Lucie, FL

  6. Follow up post #6 added on October 03, 2006 by Carmen Figueroa

    I reside in Port Saint Lucie, FL I have all the Hispanic Channels from Miami trasmitted thru Direct TV. 

    I called Direct TV and they informed me that Mega TV does not trasmit thru them.  Why not?  I have seen your programs in my son’s house in Miami.  Let me know when will be possible for you guys to transmit trhu Direct TV.

    Your programming is fantastic.

  7. Follow up post #7 added on October 14, 2006 by gloria

    Quisiera saber el web page de PUERTA ASTRAL el programa del senor Mauricio Puerta

  8. Follow up post #8 added on December 15, 2006 by Irene Gaviria

    Quisiera saber el web page de Puerta Astral el programa del senor Mauricio Puerta porque quiero hacerme la carta astral

  9. Follow up post #9 added on January 09, 2007 by Ivonne Andres

    My name is Ivonne Andres. and my daughter’s name is Bianca Andres.  We both appeared in a commericial that was taped on January 3, 2007, in the Lady of America in Miami Lakes.  I know the commercial is being aired, and we both appear in it.
    I am requesting to obtain a copy of this commercial, and I will pay for any costs incurred.  Please contact me as soon as possible. 
    Thank you in advance for your cooperation in this matter!

  10. Follow up post #10 added on January 09, 2007 by publisher with 3905 total posts

    We appreciate all your posts but we have no other information other than what is posted on this page.

    Best of luck with your searches.

    Cuba consulting services

  11. Follow up post #11 added on January 23, 2007 by Judy

    Por favor quisiera saber el telefono o el web page de el señor astrologo Mauricio Puerta , muchas gracias .

  12. Follow up post #12 added on January 23, 2007 by katya saenz

    Esto es para la senora que esta preguntando porque no puede ver a Mauricio en Port St. Lucie. Yo vivo en Tamarac y lo veo todos los jueves, pero el canal Mega TV no entra mas arriba de Boca Raton. Lo siento mucho, si quiere verlo tiene que bajarse para Ft. Lauderdale.

  13. Follow up post #13 added on January 29, 2007 by Gladys A. Hernandez

    Hi im sorry but does Mega Tv have an official website or something like that?

  14. Follow up post #14 added on January 29, 2007 by publisher with 3905 total posts

    I think it is http://Mega.TV

    Cuba consulting services

  15. Follow up post #15 added on February 06, 2007 by Katherine RIVERA

    I watch Puerta Astral every Thursday at 9 pm.  In Hollywood,Fl. I was wondering does anyone know how to get in contact with Mr Puerta to get a personl reading done? Maybe he has an office or anything to that nature. Or at least a phone session. Either way I’m wiling to go and pay.
    Katherine Rivera

  16. Follow up post #16 added on February 22, 2007 by Annette Blanco

    I am intersted in any information on Mauricio Puerta. My mother watches his show and would like to find out how to get in touch with him. Does he have a web site? Does he provide personal readings? Any information would be most appreciated.
    Thank you,

  17. Follow up post #17 added on April 18, 2007 by Zaida Shible

    My name is Zaida, I am a junior in college, currentlyin a marketing class. Would you please guide me to a site that provides more facts on Mega TV? Thank you.

  18. Follow up post #18 added on April 18, 2007 by publisher with 3905 total posts

    There is a domain extension called .tv. It’s like .com but usually devoted to video content. I went to http://mega.tv and found a Spanish language site. If this is not THE Mega.tv, it still might be interesting to you.

    Thanks for asking.

    Cuba consulting services

  19. Follow up post #19 added on June 28, 2007 by Isabel

    To get in contact with Mauricio Puerta call 306-380-6062 or 786-470-1748

  20. Follow up post #20 added on October 20, 2008 by belgico valderrama

    como podria conseguir contacto con el señor mauricio puerta.o. su pag9ina web, gracias

  21. Follow up post #21 added on March 10, 2009 by HECTOR SOSA


  22. Follow up post #22 added on March 15, 2009 by maritza miranda

    Quisiera sabere como me puedo poner en contacto con el Santero o Babalao que estubo en el show de Paparrazzi el dia Marzo 14, 2009

  23. Follow up post #23 added on March 25, 2009 by Will

    how do i get copies of the show esta noche tu night !!!

  24. Follow up post #24 added on March 31, 2009 by nanita curbelo

    Que ha pasado con el programa Puerta Astral que no fue transmitido el dia sabado pasado?????????/

Would you like to add more information?

Only members can add more information. Please register or log in

  • Advertise at Havana Journal Inc
Images of Cuba
Cuban soldiers, allies of the United States
Follow Havana Journal
SUBSCRIBE to our Cuba Watch newsletter
LIKE us on Facebook

FOLLOW us on Twitter

CONNECT with us on Linked In

Section Archive
Havana Journal, Inc. BBB Business Review

Member of the Association for the Study of the Cuban Economy