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Posted January 26, 2004 by publisher in Cuban American Business

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Press Release

Attracts Over 250 Senior Decision Makers - Forum Begins Next Monday

NEW YORK, Jan. 21 /PRNewswire/—Strategic Research Institute, New York announces the commencement of the “10th Annual Marketing to U.S. Hispanics & Latin America,” featuring a never-before cast of luminaries, leading clients, and marketers who are sizing up their Latino marketing campaigns in the light of a lucrative big market opportunity offered by the rise in Latino populations across the United States. As an important corollary to this definitive conference, the agenda offers very targeted topics to help expand marketing opportunities across borders to important Latin American markets and also advise marketers of new and growing opportunities to tap into the robust U.S. Hispanic market using cross-border strategies.

AOL Latino, Papel Media, AIM are among the co sponsors to the exciting reception being planned for Monday, January 26th, at the conference venue, the Roney Palace Beach Resort. An exclusive performance will be given by Latinologues, a comedy on the lives of Latinos in the U.S. led by acclaimed writer, comedian and performer Rick Najera on Monday, January 26th, 2004.

Speakers include experts from AOL, Comcast, Columbia House, Hallmark, Nickelodeon, Ingles sin Barreras, Johnson & Johnson, MasterCard, Kraft, Motorola, Nextel, Urban Latino TV, Warner Bros, Wells Fargo and an array of Latino marketing and advertising gurus who’ll help you to steer your brands into great success stories by staying on target with Latino consumers and their families.

A list of some attending companies, includes Bristol-Myers Squibb, AstraZeneca, GlaxoSmithKline, Sears, Chase Auto Finance, Wells Fargo Bank, Nestle, Twentieth Century Fox, AARP, March of The Dimes, The American Cancer Society, American Red Cross, News Corporation, The New York Post, ABC Radio Networks, DirecTV, Kohl’s Department Stores, Weber Stephen Products, Fox Diversity Group, TXU Energy, The Children’s Place, MBNA, JP MorganChase, Kellog’s, Whitney Education Group, Miller Brewing Company, Anheuser-Bush Company, McCormick & Company, AT&T, Eli Lilly & Company, The McGrawHill Company. Flavors of North America, America Online, AOL Latino, Fannie Mae, The Washington Post, Lexicon Marketing, Household, HBO PTV, Cartoon Network, Univision, MediaVest, and and many more. Over 250 senior executives from major corporations and their advertising, PR, promotions and other specialist agencies are expected to attend.

For complete conference coverage and registration information, please click onto: [url=http://www.srinstitute.com/CM406]http://www.srinstitute.com/CM406[/url] or call 888-666-8514 (Please mention priority code DPR000806 when registering). For sponsorship or exhibiting information, please contact Rupa Ranganathan, Senior Vice President & Ethnic Strategist, at 212-967-0095 x252 or .(JavaScript must be enabled to view this email address)

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