Havana Cuba Business Travel Culture and Politics

Havana Cuba News

Cuban American News

Posted March 17, 2005 by publisher in Cuban American Business

Email this article | Print this article | Search Havana Journal        


Sports is shaping up to be the next publishing battleground to win U.S. Hispanic readers.

Miami-based Editorial Televisa announced Wednesday that it has teamed up with ESPN Deportes to launch a Spanish-language sports monthly in May. That follows on the heels of Sports Illustrated’s launch of tentatively titled SI Latino next month.

‘‘It’s long overdue,’’ said Carlos E. Pelay, president of Fort Lauderdale’s Media Economics Group, which tracks the Hispanic magazine market. “When you look at Hispanic titles, they’re predominantly women’s.’‘

The ESPN Deportes magazine, which will bear that name, will comprise original content geared toward U.S. Spanish speakers such as Caribbean and Mexican league baseball and plenty of international soccer, as well as translations of articles from English-language sister ESPN The Magazine.

Televisa, an arm of the Mexican media giant, will publish and distribute the magazine; sales of advertising and subscriptions and editorial content will be a joint effort between Televisa and ESPN. A preview edition is to be launched in May.

Time Inc.‘s Sports Illustrated plans to launch three test issues of SI Latino, starting with a baseball season preview on April 17. That will be followed by an NFL and boxing look-ahead%2

Would you like to add more information?

Only members can add more information. Please register or log in

  • Advertise at Havana Journal Inc
We recommend this AirBnB Food and Drink Experience... Cuban flavors: Food, Rum and Cigars
Images of Cuba
Pan American Airways Key West to Havana
Follow Havana Journal
SUBSCRIBE to our Cuba Watch newsletter
LIKE us on Facebook

FOLLOW us on Twitter

CONNECT with us on Linked In

Section Archive
Havana Journal, Inc. BBB Business Review

Member of the Association for the Study of the Cuban Economy