Cuba Business

Havana Club International Presents New Products

Posted December 16, 2003 by publisher in Cuba Business.

Havana.- The company Havana Club International S.A. presented new bottled cocktails in the Cuban market under the brand Havana Club Loco.

The drink has an alcohol content of 5.5 percent, contains Silver Dry rum, natural juice and gassed water, and comes in 275-mililiter bottles.

Havana Club Loco hit the Italian market in June and has sold eight million bottles in the lemon and passion fruit flavors in only five months.

Otherwise other bottled cocktails based on fermented beverages, Havana Club Loco contains pasteurized Silver Dry rum and natural juice.

The French company Pernod-Ricard commercializes the rums produced by Havana Club International S.A. worldwide.

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